Challenge: The city had a bold idea to revitalize many of the dilapidated factories surrounding Detroit with a mass transit/TOD/recreational greenway. The problem was ridership stats for securing federal funding suggested Ann Arbor was a better choice than Detroit.
Solution: Two Hundred creatives worked with the City of Detroit to find a creative way to sell their vision. The city mayor knew several pockets of money were available for “special projects”. Our solution was to produce as a series of videos based primarily on emotionally connecting the decision makers to the vision. We produced two 10-minute videos for the city.
Result: The City of Detroit secured an $82M federal grant to study the feasibility of building the Center City Transit Loop.
Panasonic USA HQ Investment and $82M annually for Denver
Client: Denver International Airport
Objective: Attract global development partners
Challenge: Develop a cohesive vision for the strategic development of airport-owned land that benefits adjacent municipalities and their individual development goals.
Result: The video helped attract Panasonic USA to purchase a 400-acre parcel on which to build their USA Innovation Center. Denver Mayor Michael Hancock said the decision to base the center at the future 61st and Pena Boulevard RTD commuter-rail stop could be "the biggest economic win for the region in years," one projected to have an $82 million annual economic impact for the city.