Genting Casino

Our second commercial for Genting has just aired on national TV. The second ad of THE PLAYER campaign produced collaboratively with our LRD-eGambling Partners - Ponderosa and John Ayling & Associates was shot at Genting's state of the art online casino studios in Riga, Latvia.

Genting are one one of the world’s biggest and best known casino brands operating over 40 casinos nationwide. Earlier this year they launched one of the most progressive online casino offerings to be found anywhere on the market. The most realistic HD online gaming experience designed and built specifically with serious casino players in mind.
 
Whereas our first commercial set out to encapsulate how players really felt about playing by following THE PLAYER, a fictional character around an amazing far eastern cityscape hearing him share his thoughts and reflections on his gaming ethos and attitudes as a serious casino player.  Our second commercial reveals the stunning Genting online casino experience for smart casino players - this is real casino, live and online. 
 
Another great team effort by LRD, Ponderosa and Genting with a shoot conducted this time in the slightly more chilly January (-18 degrees celsius) climate of Latvia. Luckily we were indoors!
 
The LRD-eGambling partnership in addition to creating and producing the TV campaign, planning and buying the media also produced the supporting digital collateral to accompany this epic campaign.
 
Early data shows that players are really relating to the creative approach with substantial increases in web traffic, registrations and deposits at Gentingcasino.com

# vimeo.com/176724497 Uploaded 199 Plays 0 Comments

Genting Casino

LRD Plus

Genting, one of the world’s biggest and best known casino brands is launching a multi-million marketing campaign that will premiere on 5th October 2015.
Created and produced by the LRD-eGambling Partnership - a collaboration between Guernsey-based creative…


+ More

Genting, one of the world’s biggest and best known casino brands is launching a multi-million marketing campaign that will premiere on 5th October 2015.
Created and produced by the LRD-eGambling Partnership - a collaboration between Guernsey-based creative agency LRD and Leeds-based Ponderosa, the campaign was devised following extensive focus group research which found that regular online casino users felt that existing TV ads were often misrepresentative of the serious player.

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.