The Apartment Virtual Reality Retail Experience Created a New Dimension in E-Commerce. It is the Future of Retail.
The industry talks about how e-commerce and online retail engagements are rich experiences. However, they’re still a flat, 2-dimensional, endless aisle representation of today’s retail stores. And while e-commerce is flat, commerce is not. Retail stores create an emotional experience that connects shoppers to a brand and their products. We saw that Virtual Reality is the perfect channel and technology to connect and immerse consumers in a story and a digital brand experience. The Apartment puts consumers at the center of it all and in control of the story.
The Apartment VR retail experience is a shopping trip unlike anything you’ve ever experienced. It takes the theme of curated quintessential things to the next level, where consumers are transported to SoHo NYC and shop The Apartment by The Line, simply by putting on a Samsung Gear VR headset. The experience breaks away from the traditional interaction paradigms and user interactions we’re all familiar with on mobile, television and our personal computers.
The Apartment creates a sense of presence in the space and adds a new level of engagement, truly connecting with other existing channels. Consumers can feel the pulse of the neighborhood, hear the backstories of the products and immerse themselves in the location. While exploring The Apartment, consumers have the opportunity to add items to their “cart” with just a tap of the VR headset. When they complete the experience, they’re instantly connected to the online checkout page where they can complete the shopping experience in any channel, at any time.
When the team was excited to create next-generation digital directory experience for the The Irvine Company’s Irvine Spectrum Mall. It is Southern California’s premier entertainment and lifestyle destination, visited by more than 17 million people each year. The experience required something that was differentiated and represented the premium brand of the Irvine Spectrum Mall. An experience that supported an sophisticated interactive way-finding and elevated the overall guest experience.
The team created your personal mall concierge– the premier mall directory experience. An experience that gives guests walk times, with gps way finding paths, restaurants menus and more though a huge immersive touch experience. Huge thank you for Leon Rubin for his video and photos of the experience.
For the 2015 Shop.org Digital Summit in Philadelphia PA SapientNitro welcomed over 5,000 industry professionals in the 2-1/2 day event focused around digital and omnichannel retailers.
In order to inspire and build stronger relationships with attendees SapientNitro created a buzz worthy booth experience centered around the Future of Retail. Chris lead the team that developed the concept and the designs for the booth. Which included all of it's experiences for SapientNitro. The booth and it’s clean faceted design was inspired by the new dimension created by the future of retail. The booth design esthetic continued into the Future of Retail touchscreen experience . Where the interactive experience bridged both the physical and digital worlds. When a fiducial puck was placed on the surface of the table it gave attendees the ability to discover more about SapientNitro. Or explore some of SapientNitro's amazing Retail work.
The elegant booth design and the interactive touchscreen experience was accompanied by the Virtual Reality Retail Prototype experience Chris debuted at Cannes. The VR experience became the highlight of the 2015 Shop.org Digital Summit. It generated enormous buzz around the conference and demonstrated how SapientNitro created new dimension in e-commerce and the Future of Retail.