1. This is a toolkit on how to invent, adopt or adapt ideas that can deliver better results. It’s quick to use, simple to apply, and designed to help busy people working in development.

    To find out more about the Toolkit, visit: diytoolkit.org/about/

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  2. Personas are portraits of fictional but realistic individuals that are used as a common reference point to communicate particular groups in your intended audience. Personas are created by drawing together the characteristics of similar people – their behaviours, motivations and the like – into one ‘archetype’ through which the group can be understood. In this way, Personas help ensure that your work stays focused on people, rather than an abstract description of the group they are said to represent.

    For more information, visit: diytoolkit.org/tools/personas-2/

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