Building on our proven success with the Kindle campaigns, Amazon tasked us with creating their first brand commercial in over ten years.
Our goal was to showcase a new way to shop anytime, anywhere. We quickly identified the simple connection for the audience: instant gratification for simpler living. By creating real world scenarios that demonstrated how the technology comfortably fits into their lives, we delivered the message loud and clear. The successful commercial ran only in select regional markets, where it increased app downloads and generated traffic and spiked sales.