Daimler, an automotive corporation and parent company to Mercedes-Benz has valued its tradition of making quality vehicles worldwide since the 19th century.
This key principle flows through each division of the Daimler Group with Daimler Fleet Management (DFM) being one of them. DFM offers their clients alternative leasing and financial solutions for contracts and arrangements. They specialize in providing their clients with manual and most of all personal custom-made solutions.
DFM was in need of a video that would visualize this key concept of their workflow. In collaboration with creative agency Khanna Reidinga, we set out to visually explain.
In this video we combined 2D and 3D animation, starting out with 2D and using infographics for dynamics. We used 3D to create the vehicles that travel through the screen, giving the video more dimension.
We wanted to create an infomercial that would tell of Daimler its constant innovation through time, which ensures their ability to keep on writing history.
Advertising Agency: Havas Worldwide
ECD: Steve Kashtan
CD: Eric Rojas
Art Director: Olivia Rios
Copywriter: Jason Corbin
Head of Integrated Production: Joe Guyt
Executive Producer: Arlene Steinwald
Business Manager: Sandy Nelson
Design/Production Company: Thornberg & Forester
Director: Scott Matz
Art Director / Designer / Animator: Kyle Miller
Designer / Animator: Keith Endow
Lead Animator: Mike Burgoyne
Animators: Scott Cannon, Mike Russo, Jorge Peschiera
Producer: Mei-Ling Wong
Executive Producer: Elizabeth Kiehner
As a boutique agency with an ethical dimension, Leni’s Model Management’s top priority is empowering their models and supporting their globe trotting lifestyles, from health and wellness on the go, to sound financial planning.
The ‘Model Benefit Day Workshop’ is a demonstration that they practise what they preach!
The Benefit Day was for all of Leni's models, new or experienced, to come together, and gain invaluable knowledge from experts from within the fashion, entertainment and health/beauty industries. There was an assortment of workshops, with the experts talking to the girls, and demonstrating their tried and tested techniques.
The aim of the event was to aid the girls in navigating the pressurised challenges of being a professional model in a healthy and ethical way, both physically and mentally and to promote a balanced and healthy lifestyle.
The whole day was NOT ONLY an exercise in coping with the pressures of being a successful model and the different issues young girls deal with such as health, beauty, fitness and even finance, but also a chance to indulge in a bit of TLC, lovely goody-bags and many activities, from Personal Consultations to Beauty Master Classes and Pampering Sessions, the ultimate must haves for on-the-go women!
Queen of Kings - Event Management, Film, Photography, Brand campaign