1. Gif commissioned by Dark Igloo for Giphy.

    # vimeo.com/104661180 Uploaded 16.2K Plays 16 Comments
  2. A familiar face has returned to motion graphic land: the infinite zoom. This old film technique was seen in 2001, in the music video ‘Eple’ by Röyksopp. And it gained more fame in 2003, with ‘Seven Nation Army’ by The White Stripes. The movie ‘Limitless’ has also honored the infinite zoom in 2011. Nowadays, the infinite zoom is back as the cool kid on the block. And as it is becoming more and more popular in motion graphics and on websites; so let’s call it a trend.

    What makes this technique so popular? This transition type gives the viewer the feel of an infinite universe that keeps on evolving. The images keep on coming, and they keep on fooling your eyes. One moment you got the picture, the next you’re somewhere else, and BOOM: it’s gone again. Before you notice, the image, perspective or angle changed completely. The infinite zoom invites you to keep watching and discover what comes next. It triggers you to find infinity within the picture.

    The video above is a compilation of some nice motion graphic stuff, which is inspired by the infinite zoom. You’ll need a strong stomach to watch it, but it’s definitely worth a try!

    Videos in the compilation:
    Ooohlympics - Vladimir Marchukov vimeo.com/177514685
    Skadden - Holiday Card 2014 - Freddy Arenas vimeo.com/116082945
    Falling - Venture Bros - Golden Wolf vimeo.com/157162652
    Toshiba “Endless Performance” - Psyop and Chris Martin vimeo.com/81097964
    Nike - Chile NTK - Golden Wolf vimeo.com/171388167
    Infinite Doom - Venture Bros - Golden Wolf vimeo.com/158169593
    TEDxSydney 2016 - Buck vimeo.com/169478604
    Refinery 29 – Oddfellows vimeo.com/181120723
    Motorola "Sizzle Film" - Hornet vimeo.com/136207784
    The Others Studio - The Others vimeo.com/166990446

    # vimeo.com/201150328 Uploaded 10.9K Plays 2 Comments
  3. Learn more: in60seconds.nl/2013/10/trend-in-motion-graphics-liquid-motion/

    In motion graphics you can always spot trends (call it copycats or being inspired, whatever you prefer). After the popular geometric & circle animations, since a year there are more and more animations turning up in which organic shapes transform in a liquid way.

    Shapes are smeared and splash back together, often at the moment of a peak in the action, moving in slight slow motion, with twists and bends. It kind of resembles the flowerpower / psychedelic shapes known from the 60’s.

    One of the earlier motion graphics with this appearance, were some of the videos of the advertising agencies CRCR and Buck (2 years ago). I also found one example that appeared already in 2008 in the video Orgesticulanismus by Mathieu Labaye. And you can find this same kind of movement in earlier anime movies.

    Abstract drops and smears, swirling typography, and even characters whose limbs are being stretched and swirled – yes, maybe it’s a countermovement against the downward trend of geometrical squares, triangles and circle-transitions.

    Videos in the compilation:
    Orgesticulanismus – Mathieu Labaye, Camera etc vimeo.com/76129556
    Todor & Petru – CRCR vimeo.com/16051959
    LOWDI – CRCR vimeo.com/50834962
    Deezer – CRCR vimeo.com/57866189
    Good Books: Metamorphosis – Buck vimeo.com/35720685
    Nike: World Basketball Festival – Buck vimeo.com/14439538
    2d experiments – Mattias Peresini vimeo.com/51062479
    2D FX Reel – Sébastien Iglesias vimeo.com/72227779
    704 frames – Josep Bernaus vimeo.com/75017476
    ALPHA TV – Tony Zagoraios vimeo.com/75592444
    Brotherhood Of The Wooden Toy – Lucas Redfern Brooking vimeo.com/40637456
    TEDx Taipei 2013 Flip – Bito vimeo.com/73125777
    Cartoon network – CRCR vimeo.com/67635073
    Flavor Logo Animation – Flavor vimeo.com/73913468
    Indio – TernuraFilms vimeo.com/72862567
    Morphing – Daniel Isedal vimeo.com/75308102
    Mtv World Design Studio Milan: Infectious – Buck vimeo.com/49022700
    RDIO: Gauntlet hair – Golden Wolf vimeo.com/71002549
    RDIO Michael Franti – Tendril vimeo.com/71370706
    Tiki Tiki: Poncho – Plenty vimeo.com/66243908
    Roller skating Trailer – Rafael de Araújo vimeo.com/60456186
    Tip Top Back to Nature – Sean Dekkers vimeo.com/76748548
    Sol Musica – LUMBRE vimeo.com/70776541

    # vimeo.com/77149266 Uploaded 412K Plays 58 Comments
  4. CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.

    We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. Language injects the design with a confident, cocky tone. In motion, the imagery shears into clean, graphic slices that ease from shot to shot with the precision of a Swiss watch. A crisp logo resolve caps off every promo and ID. The mark itself is simple, balanced and bold.

    In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.

    Client: CNBC
    Design + Animation: Gretel
    Typefaces: Decima Mono, Tungsten, Interstate

    # vimeo.com/64655813 Uploaded 92.9K Plays 15 Comments
  5. While working at http://www.mattrunks.com, I did this simple animated type for the agency http://www.blank.io

    # vimeo.com/112187389 Uploaded



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