Hyundai is giving auto show attendees the chance to participate in a unique trivia activation called Hyundai Swag at this years New York International Auto Show. Game-show lighting, audio cues, and a call to action narrated inside the booth will invite guests, 18 years and older, to participate as audience members for a chance to win branded giveaways. One attendee and twenty-five audience members will help one another in winning awesome Hyundai branded prizes!
Contestants and audience members will be encouraged to share their branded giveaways on any social channel using the hashtag #HyundaiSWAG. We want attendees to capture it, tag it, and share it while enjoying the experience of Hyundai SWAG.