The Museum of Modern Art needed to bring their brand to life in motion. They produce dozens of short-form promotional videos each year and were looking for a modular, branded solution that could be updated with new content to match the exhibition cycle. The full package reels are 30 minutes long and play on in-flight entertainment channels and on-screen in the museum.
Exectuive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Ryan McLaughlin
Design: Ryan Moore, Dylan Mulvaney
Animation: Joe Russ, Irene Park
With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" Written simply with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind. Motion graphics by the talented Saar Oz.
A little story about the importance of branding made with love by INETDESIGN.
Graphics inspired by: KFC, Oreo, Samsung, Mastercard, Milka, Disney, Tommy Hilfiger, Virgin, Lego, Apple, Burger King, Coca-Cola, Heineken, Adidas, Ikea, Skype, Google, Mars, Facebook, Nutella, Ford, Carlsberg, Star Wars. All product and company names or likenesses are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.