We created and directed the entire show package for the 19th annual MTV European Music Award, revolving around a huge Zoetrope, a fast-moving carousel which evokes the illusion of motion through a fast succession of static elements, coming to life with a stroboscopic light.
The realization of the main trailer and more than a dozen alterations raised technical challenges and led us to finding unique solutions. To be able to create an extremely realistic look, Maxwell Render was chosen as render technology. 3D design was implemented in the character design at an early stage. Animating the elements was a further challenge since the complete zoetrope is a virtual scale model, nothing is faked. Therefore, everything had to work in loops built in 24 single 'sculptures'.
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Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Producer: Christina Geller, Christian Jacks
Music: Nikolai von Sallwitz, Sound Architecture
Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Senior Designer: Giorgio Schwarz
Art Director: James Walpole/Carlos Carrasco
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile
Cinema 4D, After Effects, Maxwell Render, Sculptris