1. Deluxe's Method Studios was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

    CREDITS

    Client: AICP/RSA
    Project: 2016 AICP Sponsor Reel

    Concept, Design & Direction: Method Design
    Director: Rupert Burton
    Creative Director: Jon Noorlander
    Art Director: Johnny Likens

    Production: Method Studios NY
    Producer: Adrienne Mitchell

    VFX: Method Studios
    Houdini FX Artist: Tomas Slancik
    Houdini FX Artist: Vraja Parra
    Rigger: Ohad Bracha

    Motion Capture: House of Moves
    Motion Capture Supervision: Rupert Burton, Shane Griffin
    Dancers: Latonya Swann, Guapo Clarke

    Music: Major Lazer - Light It Up (Remix)

    design.methodstudios.com

    # vimeo.com/169599296 Uploaded 3.7M Plays 289 Comments
  2. Director: Allie Avital
    Producer: Andrew Krasniak
    Cinematographer: Kate Arizmendi
    Production Designer: Emma Rose Mead
    Set Dresser: Ashley Brett Chipman
    Assistant Director: Yori Tondrowski
    Special FX Makeup: Jeremy Selenfriend
    Animation / VFX: Milton Ladd
    Editor: Allie Avital
    Colorist: Jaime O'Bradovich / Company 3

    Featuring: Macy Sullivan

    Special thanks to Evelyn Preuss

    # vimeo.com/133799671 Uploaded 214K Plays 50 Comments

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