Of all the different green options before you, the most important choice is what you eat. Not everyone can drive a hybrid or ride public transportation, but everyone can make choices about their food. Organic farming means farming with Mother Nature and the more people know about the benefits of organic, the better our environment will be. Let organic become the conventional of the future. The land depends on it. Our ecosystem depends on it. And the future of our children really depends on it.
Following a strong series of videos for Men's Health Magazine. Myself and collaborator Luis Campos (popilock.tv) built a 1+ minute explainer on the relationship between high blood pressure and the likelihood of a stroke.
Off the top we received assets from George Myers, who had built the illustration for print.
From there we had a quick turnaround of 8 days to design, rebuild, and animate those assets so that they could help tell a cohesive story.
‘The Message from the Lungs’ introduced the world’s first ink made from smokers’ lungs. By cooperating with Faculty of Medicine, Chulalongkorn University, we are successfully extracted black substance from smokers’ donated lungs and made it into ink. Then bottled and distributed them in public space for people, especially current and potential smokers to see how smoking can harm their lungs and their bodies, and also convince them to quit sooner.