1. I was pleased to lead the creative development in storyboarding and producing these videos. This was the launch video for JBU's "EPIC" campaign, a combination of new videos and a redesigned website. The goal was to make prospective students feel a sense of emotional scale about attending JBU, and to touch on JBU's core themes: Head, Heart and Hand.

    # vimeo.com/145227232 Uploaded 10 Plays 0 Comments
  2. My brother Jacob and I produced and directed this video for the public launch of JBU's $125 Million Campaign for the Next Century, based on the brand work I developed for the campaign.

    # vimeo.com/145227583 Uploaded 4 Plays 0 Comments
  3. This was one of several videos I produced and co-scripted for the "Become" branding campaign we ran at JBU from 2012-14. We still worked in JBU's legacy motto: head, heart and hand while introducing the Become tagline — which we adopted because we could apply it to our traditional and non-traditional programs.

    # vimeo.com/145228175 Uploaded 11 Plays 0 Comments
  4. This video we used to launch our new Become brand campaign and our 2012 website update. I was pleased to lead the creative and produce this video with my brother Jacob and a lot of talented JBU students helping crew.

    # vimeo.com/145228346 Uploaded 6 Plays 0 Comments
  5. I produced and directed this commercial as part of the JBU Hearts Little Rock campaign to coincide with the opening of our satellite center in Little Rock. We wanted to do something slightly whimsical and that was very Little Rock centric (featuring iconic Little Rock locations) because we wanted to counter message regionalism, as JBU is based in Northwest Arkansas. We also wanted to have something that would have a different feel than our non-traditional competitors (Univ. of Phoenix, etc.) had playing in that market. This video won a Gold Award from CASE.

    # vimeo.com/145228668 Uploaded 8 Plays 0 Comments

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Lucas Roebuck

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