Recorded during TypeCon2014: Capitolized in Washington, DC
Beautiful typography is not something that most immediately associate with Facebook. Instead it’s more likely to be considered an afterthought, unremarkable or go entirely unnoticed. But typography manifests itself in many ways inside and outside the walls of the social network. Honorably serving the content of a global audience of more than a billion people may be one of Facebook’s biggest scalability challenges, covering an increasingly complex spectrum of devices, platforms and network conditions.
This talk is a peek behind the typography curtain at Facebook, the landscape of type choices available for digital experiences at a massive scale and its impact on international markets and developing countries.
Illustrator and typographer Alex Trochut synthesizes illustration and lettering like no other. The expressive, richly ornamented typography he creates ooze fluidity in which movement is practically palpable. One of the most sought after talents, he has created knockout work for the likes of Wired and The New York Times as well as clients including Adidas and Coca-Cola. We met the 29-year-old, Barcelona-based whiz kid at his studio to talk about visuals, identities, and the legitimacy of legibility.
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