FilmAsia2015 - The Asian Conference on Film & Documentary 2015

  1. This study attempted to analyze and discuss university students’ preferences on Indie and Mainstream film. Specifically, this study covered the respondent’s preference on the Indie film Ligo na U, Lapit na Me and mainstream film Unofficially Yours.

    Descriptive research design was used. The study was conducted at Mindanao University of Science and Technology. It made use of the nonprobability sampling procedure specifically, the purposive sampling, wherein 133 university students were able to participate in the study.

    Data were analyzed by using descriptive statistics, such as mean, percentages and standard deviation to describe the frequency levels of the comparison between indie films and mainstream films according to the variables presented.

    Respondents rated that both Indie film and mainstream film have aesthetic value, emotional impact and also entertainment value. For the acceptability level, majority of them found the mainstream film more appealing than the Indie film with the percentage of 90 percent.

    Hence, Indie film has proved to be an effective means of reaching audience appeal yet this has not dominantly made a distinct flavor/taste among the moviegoers. Similarly mainstream film has endeavored to maintain the audiences’ needs in varying ways for it offers a good production value which may be lacking in Indie films. In sum, both films have arguably reached their target audience yet it will now be the decision of the moviegoer to choose what film genre is suited to their needs, lifestyles, wants, and to the great extent offer them satisfaction.

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FilmAsia2015 - The Asian Conference on Film & Documentary 2015


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