This is one in a series of videos for the iPad subscription version of Men's Health Magazine. Each spot gives us an opportunity to breathe life into a static infographic from the print publication. These awesome illustrations were done by Mike MQuade. Go grab a dumbbell and follow along.
Client: Men's Health Magazine
Creative Director: Thomas O'Quinn
Illustration: Mike McQuade
Directed by Giant Ant
Producer: Cory Philpott
Animation: Shawn Hight, Henrique Barone, Nicholas Ferreira