Gmail Sponsored Placements are the latest development in Google’s Pay-Per-Click advertising lineup, allowing advertisers to place adverts in the inboxes of personal Gmail accounts.
They look a lot like existing Google Adwords ads, with a 25 character headline and 100 characters of body text, but GSPs also show a thumbnail image and your company name. Like Adwords, advertisers are charged on a cost per click basis, meaning they don’t get charged until someone chooses to interact with the ad.
Rather than linking straight to the advertisers website, clicking a GSP opens a larger advert. The cost per click is a one time only thing, so once the viewer has opened the larger advert there’s no extra cost.
One of the great things about GSPs is that people are exposed to them without having to search for anything, much like Facebook ads. By using the extensive targeting options you can narrow down who sees your ads to those who you think will be most likely to engage with your business.
You can be very reactive with GSPs, running multiple ads targeting different offers based on certain keywords. If you do this effectively you can target the right ad at just the right time in the buying process.
If you want to find out more, get in touch with us via clicky.co.uk/contact
In the first quarter of 2015 Facebook had 1.44 billion active users, making it by far the largest social network that in the world today and the perfect way for your business to connect with its customers.
There’s a range of advertising options to utilise within Facebook, including social ads, Home Page ads and Sponsored posts-
which of these ads you should use, or which combination of all three, depends on what you’re hoping to achieve from your campaign.
For example homepage ads are great for driving traffic to your website, whereas sponsored posts work better for increasing your Facebook following and growing your brand’s reputation.
Targeting with Facebook ads can be as niche or as broad as you like, there’s a huge range of criteria you can use to narrow down your audience including fairly standard options like age, gender, location.
The targeting options more unique to Facebook include job roles, education and relationship status, as well as activities, interests and their purchasing behaviour.
Another great way of generating more awareness of your business and build your Facebook following is to run a competition.
There’s a variety of competition styles you can run, including prize draws, quizzes and photo competitions where users upload their own images.
Competitions also tap into the viral aspect of Facebook, allowing friends to compete and share competitions and prizes with each other, increasing brand exposure and driving more traffic and entries free of charge.
Here at Clicky our social media experts have a huge amount of experience in developing and managing Facebook profiles and ad campaigns.
If you’ve got any questions about how Facebook could work for your business or you’re interested in running a campaign, get in touch.
YouTube is the largest video hosting platform in the world, with over 1 billion users watching hundreds of millions of hours of video every day. Whatever your business or sector, you can guarantee there’s people who want to watch related videos on YouTube.
You can have your own YouTube channel for free, but there’s also a variety of advertising options. For big budget campaigns there’s the option to ‘take over’ YouTube’s homepage for a full 24 hours. This option comes with a six figure price tag, but if you’re a global business who’s interested in 23 Million impressions per day, that might seem viable.
Fortunately for businesses without quite that high an ads budget YouTube also offers pay-per-click and pay-per-impression video ads which work much like a traditional Google ad.
Targeting can be done based on several criteria including, age, gender and their interests as well as search terms within YouTube. Video ads can also be remarketed to people who have already interacted with your videos or YouTube channel.
Video ads are generally shown before a video, and come in two different forms. Ads of up to 60 seconds can be skipped after 5 seconds, but the advertiser is only charged if a viewer makes it past the 30 second mark. ‘Unskippable’ ads of 30 seconds or less can also be used.
Youtube ads are served based on engagement, which means better performing ads with higher click through rates or viewing statistics will automatically be served more often than ads which haven’t been received as well.
Here at clicky we have the ability to create and manage YouTube adverts entirely in house. If you’ve got any questions or you’re interested on running a YouTube campaign of your own, get in touch.
LinkedIn may not seem like the most obvious space for digital advertising, but the social network for professionals is a great platform for B2B marketing. With over 300 million members including the owners, managers and CEOs of businesses of all sizes, LinkedIn is becoming more important to business networking every day.
Linkedin Company profiles are highly customisable, and multiple versions can be created to appeal to different audiences, maximising the chance of them interacting with your business.
Your profile can be customised with a variety of features including custom spotlight slides, promotions, videos and blog integration. You can even set up your profile to automatically show news stories about your company as soon as they’re published on the web.
Pay-per-click advertising with LinkedIn is a great way of reaching the decision makers in a business, and serving them the relevant ads for the best return. The information provided in LinkedIn profiles means that adverts can be targeted based on a variety of factors unique to LinkedIn, such as Company size and seniority within a business. You can also target by more traditional criteria like location and industry.
If you’re looking to recruit, promoting your vacancy via LinkedIn could help you find the best possible candidates. With LinkedIn’s powerful network it’s possible to promote a position to the exact types of people you’re looking for and check their endorsements to see if they have the right skills for the job.
The team here at Clicky have a wealth of experience developing and managing LinkedIn company profiles, as well as running recruitment campaigns with great results. If you’re curious to learn more about any aspect of using LinkedIn or want to start a campaign, get in touch.
Spotify is the world’s largest dedicated music streaming service with over 60 million users streaming an average of around 2.5 hours of music a day in any of 58 countries/markets.
Over 75% of these subscribers are using Spotify’s free ad-supported platform, which serves both audio, video and image ads in between tracks. What’s more, studies have shown users are happy to receive these ads in exchange for the free service.
Currently the majority of spotify users are under 34, but the market is diversifying- around 1 in 3 new users is over 35. The stats also show that users of Spotify’s free service, in general, are above average earners.
This all makes Spotify a great platform for digital advertising, and there’s some great features which allow you to get really creative with your campaigns.
For starters, you can target people by the kind of playlist they’re listening to. For example if your company sells sports equipment you can target everyone listening to Spotify’s workout playlists. If you’re selling holidays you could target everyone listening to the travel themed lists.
You can then narrow down your audience more based on their age, gender, language, location, down to a particular city, and even the time of day. If you want to target people based on the device they’re using that’s also possible, and you can even choose to serve your ads to a particular network provider.
One of the really clever things about Spotify ads is the option to use sequential messaging, showing a series of ads in a particular order to create a narrative- perfect for telling the story of your business and building brand’s image or reputation.
To find out more about advertising through Spotify or to talk about starting a campaign of your own, get in touch with our marketing team.