1. To be the provider of choice for your market and industry you need to do more than come up with a campaign that's more clever than the next guy.

    You actually need to be markedly distinct in terms of HOW you do business and WHAT you provide...
    This video will forever change how you think about business.

    Here's a quote from Jay Abraham. If you don't know who he is he's referred to as the 9.4 Billion (with a B) dollar man.
    Read this and gain an understanding that other business owners pay him $100,000 a day to learn.

    "Most businesses don't understand that…you're paid to think..!!

    The driver of business performance today is a surprisingly simple understanding: You are paid by the world, to think differently, and to solve problems or create opportunities (and create value) in better ways than others. You are paid to think differently than your competitors think - - about everything from business model, to brand position, to distribution channels, to marketing, to superior competitive market strategy.

    You are paid as an entrepreneur for looking at situations differently. No matter what type of business you run - - what wins today in business IS NOT the ability to “out-muscle” or “out-resource” the competition. My goal is to get you to permanently and powerfully shift-forever your mindset to thinking differently about your business and life."

    It's now time to start thinking about being exceptionally different

    # vimeo.com/145471749 Uploaded

Video 7. Being exceptionally different

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