1. Sales and marketing are not about the mediums that you use. They're not about SEO voodoo or blogging or videos or anything like that.

    Sales and marketing are all about communication. That's it.
    It's really simple when you know how. Which probably explains why so many business owners screw it up by making it too complicated.

    There are 5 simple steps to perfect communication with your customers

    # vimeo.com/145446853 Uploaded

Video 8. The strategic messaging formula

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