WINNER OF THE VIMEO AWARDS 2012 in CATEGORY MOTION GRAPHICS! Thanks so much for voting everyone! Watch a short 1 min. making of here, which was shown at the awards: vimeo.com/44046584
Graduation project 2011
Designed as a possible title sequence for a fictitious documentary, this film shows a history of the title sequence in a nutshell. The sequence includes all the names of title designers who had a revolutionary impact on the history and evolution of the title sequence. The names of the title designers all refer to specific characteristics of the revolutionary titles that they designed.
This film refers to elements such as the cut and shifted characters of Saul Bass' Psycho title, the colored circles of Maurice Binder's design for Dr. No and the contemporary designs of Kyle Cooper and Danny Yount.
This title sequence refers to the following designers and their titles:
Georges Méliès - Un Voyage Dans La Lune, Saul Bass - Psycho, Maurice Binder - Dr. No, Stephen Frankfurt - To Kill A Mockingbird, Pablo Ferro - Dr. Strangelove, Richard Greenberg - Alien, Kyle Cooper - Seven, Danny Yount - Kiss Kiss Bang Bang / Sherlock Holmes
Direction and Animation: Jurjen Versteeg / synple.nl
Music and sound design: Lea Jurida / jurida.com
Many thanks to all the people who helped me realizing this project!
For some more info on the concept and the production process, please check out the interview on 'Forget the Film, Watch The Titles': http://bit.ly/pzvXXE
Another spotted trend in motion design is the usage of a remarkable thin line, used as an outline of simple shapes, and as extra decoration lines. Sometimes the outline is a little bit shifted from its fill shape. Most of the time the design in this style contains a single stroke, non-scalable line weight.
The lines are often animated as if they are drawn: growing and then shrinking again, changing in other lines.
This single thin line usage gives the animations a clean, modest and elegant style. If used a sketchy, hand drawn like line, it creates a handicraft feeling, while using a straight vector line can suggest a more iconic, businesslike style.
Influences may come from icon systems that used already a non-scalable line weight to provide consistency.
Also you could compare this style a bit with the illustrations of modernist Charley Harper, who also used thin lines and geometric shapes. And because of these lines and shapes, in a way it also has some comparison with the ’50 style cartoon modern.