1. Loyal to Local, LaDiff

    Good design can be seen and acknowledged.
    Great design, however, can be felt with the heart -it can be experienced, it can inspire you.

    Motivated by the beautiful designs and craftsmanship he had seen while on a job stint in Haiti, Andy Thornton, Founder and Co-Owner of LaDiff, decided this was something that needed to be introduced to back home.

    By bringing back numerous handmade baskets and art, Andy inadvertently backed himself into being a retailer. He quickly realized he not only needed a place to house the goods, but also floor space to show it off and advertising to share the news with friends in the area -thus, the LaDifference furniture store was born.

    Now known as LaDiff, the name came from the store’s inception the Haitian motto, “Vive la Difference” a perfect fit for the lifestyle that the store inspires. When you enter the store, you find great design everywhere. Thoughtful and thought-provoking, multi-purpose and multi-dimensional, well-engineered and well-built, every piece in LaDiff has has been carefully selected .

    Sarah Paxton, Co-Owner and President, joined her husband Andy in his endeavours. The couple wants people to be inspired, not just by the furniture that surrounded them in their home, but also by the city in which they live. LaDiff has purposefully chosen to remain a single location in Richmond, Virginia because they love the community. They help make a difference by serving on local boards and supporting local charities, like the Cameron K. Gallagher Foundation, that enrich the our community

    Being so entrenched and invested in Richmond, they really have a pulse on what is going on in their local community. Want a restaurant suggestion? What about a recommendation for the best drinks in town? LaDiff is your go-to. The staff there doesn’t just punch the clock, they are passionate about what’s inside the place you go home to, and the community you live in every day.

    LaDiff really exemplifies how supporting local can make the difference.

    #LoyaltoLocal

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  2. Loyal to Local is back on the road and getting to know more about a family-owned business that has become an integral part of the Richmond landscape since it began in 1928 - James River Transportation.

    Stephen Story, President, first started working at his family's business around the age of ten, writing and handing out baggage tags. He has watched the company evolve over the years with the ever-changing transportation industry. Once simply a means for commuters to go back-and-forth from the city on a single bus, the company has expanded to a fleet of more than 80 vehicles and provides a broad array of transportation solutions.

    One thing that hasn't changed with the times - James River's unparalleled dedication to safety and reliable service. Also unwavering is the business' commitment to supporting the community they serve. Both Stephen and his team believe that staying active and giving back to RVA is invaluable. What more could you ask for from a local business? #loyaltolocal

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  3. We're Loyal to Local because our local businesses are a "reel" treasure.
    Talk about a long-standing local business, the Byrd Theatre opened during the roaring 20's (picture Great Gatsby time) and has had a standing ovation ever since.

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