1. Tasked with creating the title sequence for MadinSpain’s 2014 international design and creativity event, we have decided to go for concept above all else.
    “It is the rawest and most mature piece we have ever done. We wanted to experiment with a variety of techniques knowing full well that technique is not the most important thing to take into account when delivering a message. All techniques are valid, all of them. The concept is what really makes us think and appreciate the message.”

    We used connection as common thread for presenting the speakers and the activities of the festival. CONNECTION is a link between two or more different elements. It is what makes us believe we are part of a whole. The link between you and me could be anything. A relationship or connection can be casual, irrational, or surrealist. Creativity is the result of the associations between different concepts and experiences. Analogies are unexpected comparisons or clever similarities found in between two different elements.

    Starting from the simplest graphic expression (the dot) we go through 90 connected concepts ending up with the representation of Madness as a link to MAD festival’s name.

    If you feel curious you can try to undo our creative work and see if you can guess all the connections, some more obvious than others. Or you can check it here: http://www.sebasandclim.com/Connection-GIFs

    Credits:
    Client: Mad in Spain
    Directed & Produced by: Sebas and Clim
    With the Special Collaboration of: Guillaume Mégroz
    Music & Sound Design: Aimar Molero
    Director of Photography (Life Action): Àlex Sans
    Assistants: Carolina Dexwik + Guillaume Mégroz
    Model: Silvia Giménez
    Additional Animation: Juan Buscarons

    Thanks To:
    Àlex Sans, Carolina Dexwik, Sílvia Giménez, Guillem Ventura, Dani Kei, Sergi Vela - Carretes 47, Julien Gaboriau & Blink Ink.

    # vimeo.com/99341291 Uploaded 81.9K Plays 69 Comments

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