Pearson Australia (owners of the Penguin Group) approached Interbrand to create a new brand for Bookworld. Pearson recently purchased the digital assets of Borders and has transitioned the site and customers to Bookworld.com.au. Our brief was to build a compelling brand and an engaging experience.
Our solution was born from asking ourselves a very simple question: have you ever wondered where the characters go when you close the book? The answer is, they go to Bookworld – where books come from.
For the launch of the new brand, we created a 15 second online ad that is a journey through Bookworld.
Creative Director - Mike Rigby
Design Director - Ben Miles
Designers - Joao Peres, Jefton Sungkar
Motion Designers - Mike Tosetto, Joao Peres
Landing pages utilize calls-to-action, establishes continuity for brand, are clear and concise, easy to use, and make your brand trustworthy. Small Screen Producer is an inbound Marketing agency that can help you get started.
Video Transcript: Lead Generation Landing Page Campaigns
A landing page is a web page that allows you to capture a visitor’s information through a lead capture form. High-quality landing pages target a particular audience, such as traffic from an email campaign promoting a particular eBook, or visitors who click on a pay-per-click ad promoting a webinar. At Small Screen Producer we believe landing pages are the heart of inbound marketing lead generation.
Landing pages allow you to target your audience, offer them something of value, and convert a higher percentage of visitors into leads. A well-built landing page will include a great headline to attract visitors, rich body content, meta descriptions and keywords, social media sharing links, hidden navigation, and a well-designed form. We love landing pages because they utilize calls-to-action, establishes continuity for brand, are clear and concise, easy to use, and make your brand trustworthy. Creating landing pages that are unique to your business and unique to each campaign is important. One of the best parts about landing pages is the analytics you receive from those who complete your landing page form.
A complete landing page campaign also includes optimization of all landing page details and thank-you page response, lead nurturing and A/B testing. At Small Screen Producer we can get your conversion rates up, lead generation, and add value to your web presence with landing pages.
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