The 2015 NFL Draft took place in Chicago, Illinois. It was the largest draft to date with the NFL transforming “Chi” town into "Draft Town”. The NFL and their partner Verizon turned to VIXI as the social media display platform of choice for the draft.
Over 200,000 diehard fans descended upon the city in support of their teams, relishing in the excitement and scale of the NFL Draft. Using the hashtag #Drafttown, fans shared thousands of photos and tweets, which was moderated using VIXI and featured on the various large displays around the event.
VIXI’s new PATENT PENDING real-time 3D platform was debuted at the draft, transforming the traditional 2D social media wallpaper into an amazing 3D experience!
Client: NFL & Verizon
Campain: NFL Draft 2015
NFL Draft Event Presentation: Brian Fitzgerald
Verizon Event Presentation: Heather Salkin
Experiential Software developed by: The Famous Group, Culver City, CA, New York, NY
Executive Creative Director: Greg Harvey
Executive Producer: Andrew Isaacson
Creative Director: Jesse Austin
Managing Director: David Kwan
Social Media Producers: Tony Rago & Ben Baisden
Lead Developer: David Green
Developer: Martin Hristoforov
Video shot by: Ritch Wedeking, Tony Rago, and Ben Baisden
Production Assistant: Todd Knisley
Video Produced and Edited by: Steve Davis & Tony Rago
Music by: Blue Fox Music, “Above The Skyline”
Voice over by: Lauren Wilson
Shot on location in Chicago, IL
The collective footage of our on-site Vixi team in London for the 2015 NFL International Series, held at the iconic Wembley Stadium. Watch the story unfold as our on-site Producers rock through the moderation and display of social content for three historic games!
Video Footage shot by: Tony Rago, Ben Baisden, Rozette Rago, Aaron Lane.
Edited by: Elliot Michel Diviney and Tony Rago