Food is the “new disco” – so let’s dance to this new tune. But we won’t do it at a nightclub; follow us to the streets instead.
Around the world street food has become more popular than ever. People queue in front of food trucks and street food markets. As it seems, they are all tired of the same old standard fast food. It no longer satisfies their hunger, and they yearn for something else – something unique with quality and abundant variety. But it’s not just the food itself that attracts street food fans. Sharing the experience with others is a major draw. People come together to celebrate street food.
Yet, street food can be a very personal thing: cooks and vendors reveal a big part of themselves through their work. They expose their cultural roots and combine them with their passion for food. This new movement – this dance of different tastes – attracted us. Why do people fall in love with street food? What are the reasons for the worldwide mushrooming of this trend? We needed to know. So we packed our bags and began to search for answers. Over the past few months, we went on a journey that took us to some of the significant spots of street food history: Berlin, New York and Beijing. We started in Berlin – the home base for street food in Germany – where the hype is still quite fresh. Our next destination was New York, trend capital of the U.S., which had big impact on the worldwide success of street food. And as street food can trace its very origins to Asia, we finally explored Beijing.
It was an exciting trip through the tastes of the world. In the end, we got a pretty good idea of why people indulge in street food. Join us on this worldwide celebration. But beware – if you hit the culinary “dance floor” your clothes might end up a little tighter. Believe us, we can attest to that.
PS.: Thanks to Air Berlin for taking us to New York.
When you think about surfing destinations what location comes to your mind first? Most likely it's Australia; perhaps it's Hawaii or California. For Europeans those are a bit far - but in Europe, the good waves are actually only a short plane ride away. In the south of Portugal there is - what many believe - a surfer's paradise: the Algarve.
Mother Nature has equipped this region with two different coasts, the west and the south coast, which provide surfers with multiple wave opportunities. Whether you are looking for big, small, long or short waves - the Algarve and its 22-listed surf beaches offer waves for any level. Almost the whole year this area has summerlike temperatures, even during spring and autumn the temperature rarely drops below 20 °C.
This past June our agency organized a blogger trip to the Algarve on behalf of airberlin and the Algarve Promotion Bureau. Two of us stayed a bit longer to research the area and to produce this surfing film. Fortunately, we had the chance to meet and talk with local and professional surfers from the region and they gave us an exclusive insight into what makes the Algarve so special as a surfing destination.
The short film was shown as a run-up to two award-winning surf films in theatres in twelve different European cities as part of the Blue Surf Movie Night in October 2014 (surffilmnacht.de).
The film was also screened as part of the official German Nuit De La Glisse 2015 film premiere in more than 20 different cities all over Germany.
The wavescape festival in South Africa has officially selected the film as part of the surf and adventure sports film festival. The film will be shown in Cape Town in December and in Durban next year in July (wavescapefestival.com/)