Everywhere I look companies are hiring designers! Two hundred over here! A thousand over here! We need a lot of them and we need them fast. Finally! Companies have come to understand the importance of design in building successful products and services. Isn't that great?
Except where in the world are we going to find a thousand designers? And how good can we expect a thousand of anything to be? And how in the world do you incorporate them into your company?
On the release of her latest book, No One Understands You and What To Do About It, Halvorson uncovers the surprising truth of why collaboration can sometimes be so difficult. The crux: Our intentions aren’t always clear to other people, even if we think they are. Fortunately, there are three lenses of perception we can utilize to shape how others see us.