Following up their recent “Social Beer” and the quest for togetherness, Swedish brewery Norrlands Guld goes online to get people offline. Tapping into Budweiser’s Grand Prix-winning campaign “TagWords”, the brand simply bought AdWords that popped up when people went searching for the phrases high-lighted in Budweiser’s campaign. Here - the hijacking ads reminded people that the best place to search for beer is in the real world: and preferably a Swedish bar together with your friends.
To drive people to The Stride League of Ridiculously Long-Lasting Records, we conceived of a banner ad that would test the limits of man's ability to click a mouse and hold it. The results, a click-through rate that is currently at .9% (the industry standard is .07%) and one young gentleman who held a click for twenty-two minutes. This just might be the greatest banner ad ever made. But I'm prejudiced. ;)
Statistics show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad.
So we decided to make a one, that was so fun you couldn't resist playing around with it.
Music courtesy of Peanut Butter Wolf & Stones Throw. Scratching made by you!
Today's generation doesn't have patience to read anything longer than a headline, they are the tl;dr (too long didn't read) generation.
So for the launch of Cellcom's new 4.5G mobile network, we wanted them to experience the speed through a unique content utility that will change the way they consume content online.
The idea was simple, the 4.5G network is 3 times faster than 3G, so we wanted to let the users experience what it's like to use the internet 3 times faster.
The Speed Reading Banner is a rich media contextual banner (desktop & mobile) that was featured under the headline in every article in the country's leading news site, and let users read them at Cellcom's new 4.5G network speed, which is 3 times faster than normal.
Normally, a person reads around 180 words per minute and 80% of reading is wasted on eye movement from left to right. The technique behind The Speed Reading Banner is called RSVP (Rapid Serial Visual Presentation) which shows the user only 1 word at a time, enabling him to read up to 400 words per minute and even faster.
Some who wrote about the project:
COO: Nadav Saadia
Chief Creative Director: Itay Nagler
Creative Director: Daniel Barak
Account Executive: Marina Talias
Programmers: Guy Schlider, Peleg Schlider
Design: Norbert Studio