ASDA founded Tickled Pink in 1996 with the view to raising funds and awareness for those affected by breast cancer in the UK. The money raised at events such as the ASDA Tickled Pink Gala Dinner 2015 directly helps those facing a diagnosis of breast cancer, providing support and information as well as funding world-class research into treatment and hopefully one day, a cure.
Host, James Jordan, introduced a feast of entertainment including music from Alesha Dixon, with guests invited to join her on the dance floor for a group jive, as well as a DJ set from Marvin Humes. James also performed a dance routine alongside Strictly Come Dancing sensation, Ola Jordan.
Over £480,000 was raised on an unforgettable night with ASDA up in Leeds.