British Airways wanted to show the difference their new enhancements made (from extra seat comfort to cuisine specially developed to be enjoyed at altitude).

We needed to create a physical demonstration of an intangible benefit - the ‘feeling’ of relaxation and contentment that only British Airways provides. So we invented a wearable device that monitors how they are feeling and indicates this by changing colour.

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Aaron Goldring

Aaron Goldring

When Aaron started his career, digital was nothing much more than GIFs, microsites and the odd CD-ROM. Now with over 14 years of advertising experience his work has continually evolved, spanning all things digital and plenty of other stuff too (even including…


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When Aaron started his career, digital was nothing much more than GIFs, microsites and the odd CD-ROM. Now with over 14 years of advertising experience his work has continually evolved, spanning all things digital and plenty of other stuff too (even including a Tree House).

Having arrived in the UK 2 years ago, Aaron spent the previous 4 years as Digital Creative Director at DDB Group New Zealand. In 2012, they were awarded both the Australian and New Zealand Digital Agency of the Year by Campaign Asia-Pacific.

His work has been featured in virtually every major award show including Cannes, One Show, Webbys, AWARD, Spikes and D&AD.

When not working in advertising, he spends his time searching the internet for ALF merchandise and convincing his wife that she doesn’t need a dog.

Aaron is currently Creative Director at OgilvyOne London, working across global and local accounts including PHE, Nestle, IBM and Philips.

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