EPUB3 and HTML5 are the newest specifications in industry standards designed to support electronic publications and web browsers, respectively. Together, they offer new promise and attributes for publishers working to develop robust digital publications while maintaining traditional standards. This session brought together technology and standards specialists to review the nuts and bolts of the substantially revised specs: their attributes, how they differ from earlier iterations, their potential to create more technically enhanced ebooks and products, and how device manufacturers and digital content vendors are likely to respond. Also, how will existing digital publications made to earlier specifications function as the digital space and marketplace evolve?
Chair: Marguerite Avery, Acquisitions Editor, MIT Press
Panelists: Krista Coulsen, Digital Publishing Manager, University of Chicago Press; Liza Daly, Vice President of Engineering, Safari Books; Shana Kimball, Business Development Manager for Digital Initiatives, New York Public Library and Knowledge Unlatched; Nettie Lagace, Associate Director for Programs, NISO
This panel reflected on the closing and re-opening of the University of Missouri Press. What was the role of social media in rallying public sentiment, and what does the episode mean for how different constituents view university presses?
Host: Greg Britton, Editorial Director, Johns Hopkins University Press
Speakers: Bruce Joshua Miller, President, Miller Trade Book Marketing, Inc.; Janese Silvey, Story Specialist/Strategist, Stephens College (formerly Reporter, Columbia Daily Tribune); Ned Stuckey-French, Assistant Professor of English at Florida State University and UMP author; Clair Willcox, Editor-in-Chief and Associate Director, University of Missouri Press
Formerly known as the "presswide database," today's Title Management System (TMS) is an essential tool for publishers of all sizes. Tracking a book project on its journey from a gleam in the editor's eye through editing, production, marketing, and rights management, your TMS keeps information at the fingertips of those who need it, secure from those who don't, and discoverable by those who don't yet know it's there. This panel explored the pros and cons of building and maintaining your own TMS in-house versus buying or licensing a commercially available product. Representatives from both sides of the divide squared off to argue the case for their respective solutions, and some who moved from one side to the other explained how and why they made the change. Systems discussed include Virtusales, Firebrand, and custom-built solutions.
Chair: Bob Oeste, Senior Programmer/Analyst, Johns Hopkins University Press
Panelists: Chris Cosner, IT Manager, Stanford University Press; Neil Litt, Director of EDP, Princeton University Press; Dennis Lloyd, Deputy Director, University Press of Florida; Alice Randel Pfeiffer, Director, Syracuse University Press; Bonnie Russell, Technical Project Manager, Wayne State University Press; Elizabeth Scarpelli, Assistant Press Director & Sales and Marketing Director, Rutgers University Press
This opening plenary stimulated thinking in broad terms by introducing concepts in the realms of copyright and innovative business thinking, respectively.
Host: Lisa Bayer, Director, University of Georgia Press
Speakers: Jacqueline C. Charlesworth, Senior Counsel to the US Register of Copyrights; Michael Schrage, Research Fellow at MIT Sloan School's Center for Digital Business and Imperial College (London) Business School, Author of Serious Play: How the World's Best Companies Simulate to Innovate and Who Do You Want Your Customers to Become?
How many university press publishers know how (and how much) their book metadata is transformed from the data file they deliver into the distribution stream? What do wholesalers, retailers, libraries, and companies like Bowker do with a publisher's metadata? Are publishers wasting time creating metadata elements that their partners ignore, while omitting others they can truly use? An expert panel discussed how to create metadata files optimized for use by the book trade; what distinguishes "core" metadata from "nice-to-haves"; which metadata elements can change after ingestion and why; and how an element from an outside source can override one from your carefully constructed file. By knowing what information literally "goes nowhere" and what will ultimately reach your customers, you can help your data make a difference.
Chair: Susan Doerr, Operations Manager, University of Minnesota Press
Panelists: Rebecca Albani, Publisher Relations Manager, RR Bowker; Bob Oeste, Senior Programmer/Analyst, Johns Hopkins University Press; Mason Smith, Lead Content Manager, Christian & University Presses, Ingram Content Group