Chair: Rob Ehle, Art Director, Stanford University Press
Panelists: Tom Eykemans, Senior Designer, University of Washington Press; Julie Thomson, Direct Marketing Manager & Sales Associate, Duke University Press; Christie Henry, Editorial Director, Sciences and Social Sciences, University of Chicago Press
The last two decades has seen a dramatic shift in book cover design treatment at many university presses. At one time, covers were treated as tasteful ornament to serious work, often as restrained as the book’s scholarly prose, rarely eliciting spirited discussion. Cover designs are now treated as serious marketing tools, with multiple designs, multiple rounds, and, occasionally, heated debate. While academic writing is no more accessible today than it was twenty years ago, and print runs are likely to be way less than half what they used to be, are we deluded to care so much about book covers? Or are first impressions even more critical for those very reasons? Two designers, a sales manager, and an acquiring editor discuss the phenomenon, doing their best not to come to blows. Afterwards, conversation is opened to the floor.
Chair: Elizabeth Brown, Manager of Publisher Relations, Project MUSE
Panelists: Neil Christensen, Director, Digital Business Development, University of California Press; Martin Paul Eve, Lecturer in English Literature, University of Lincoln, Open Library of Humanities; Clare Hooper, Journals Publishing Manager, Liverpool University Press
Do viable business models exist to sustain open access journal publishing in the humanities and social sciences? For example, can an author-pay model work in humanities fields where funding may not be readily available? This session examines the different approaches used by three emergent H&SS OA publishing platforms—Modern Languages Open launched at Liverpool University with an author-fee model; The Open Library of Humanities, while taking its cue from PLOS, is developing a library-funded model; Collabra, an OA "mega-journal" initiative from the University of California Press, will feature a “pay it forward” twist on the APC model.
Chairs/Presenters: Kristi McGuire, Web and New Media Editor, University of Chicago Press; Miranda Skarloff, Publicist, Getty Publications
Respondents: Mairead Case, author of See You in the Morning (Featherproof Books, 2015), columnist for Bookslut, PhD candidate in creative writing at the University of Denver; Danielle Sommer, Assistant Editor for Web and Communication at the Getty Research Institute and freelance writer/editor for NPR’s KQED and Art in America
If media is a social animal, what the [bleep] is a brand identity? “We’re all the same, don’t you think?,” the artist Martha Rosler once remarked to Chris Kraus about their contemporary, Kathy Acker. Actually, we are not. When it comes to social media, as with real life, we all have something slightly different to offer; that’s why we continue to engage in conversations. Via one of them, this session explores what “performing” social media means for a university press in the twenty-first century.
Speakers: Paul Alexander and Leilani Raashida Henry, Regis University
Those in management positions within university presses find themselves increasingly confronted with a protean marketplace that demands strong leadership skills for managing change and transition. In this session, Dr. Paul Alexander and Leilani Henry of Regis University’s Institute on the Common Good offer a refreshingly different approach to change management. Alexander—who before running the Institute on the Common Good was Degree Chair for the Master of Nonprofit Management Program (MNM) at Regis for eight years—and Henry—founder of Being and Living® Enterprises and facilitator of hundreds of workplace changes and redesign efforts that have resulted in millions of dollars in organization cost savings—will discuss Leadership Currency.
Leadership Currency reveals how to keep moving (flow), make discoveries (learn), and turn resistance into transformation (change). FLOW+LEARN=CHANGE. This experiential workshop assists you to identify where you stop the flow of change; remove the internal blocks to change; practice simple and effective ways to embody change; think on your feet and expect the unexpected; and manage the currency of change within your work and personal relationships.
Join them and find out how to make change stick and stay in the flow.
Chair: Leslie Eager, Communications and Library Exhibits Coordinator, Duke University Press
Panelists: Sylvia Hunter, Editorial Manager, Journals, University of Toronto Press; Alison Mudditt, Director, University of California Press
Digital technologies allow us to cast off the constraints of traditional formats to offer something new. But while digital product development gurus champion the need to "fail fast and often" to succeed, how can university presses manage the risks involved? How do we take a new product from concept to launch, and if we do, will readers, authors, and librarians be interested? This session tackles the practical experience of new product development, covering books, journals, collections, and digital-first publications. We make suggestions and pose questions about how a press can adapt its organization, culture, and infrastructure to develop successful digital products. And we talk about measuring success and failure in a world of emergent products and strategies.