1. Director: Sam Kristifski
    Prod Co: Curious Films
    Agency: Ogilvy

    A simple but effective add where a snow globe appears on a girl's head after drinking ice cold Coca Cola. The logistics of trying to build a prop that would work for this situation so I was asked to VFX supervise and comp this in post. Quite a simple solution really, have a empty dome prop that the girl could wear then shoot a real snow globe and comp the two together. Simple solution that looks a lot more real then CGI. Had to deal with some reflections and stray hair as well as create an animated coke can on the graphics sequence. This was achieved from 2D artwork that had been approved for the print campaign and this had to match.

    # vimeo.com/130046764 Uploaded 99 Plays 0 Comments
  2. Director: Paul Middleditch
    Prod Co: Plaza
    Agency: The Monkeys

    There was quite a lot of comp work on this one. Heat haze, adding bottles to shots as it proved too difficult for stunt guys to grab the bottle in certain situations. The Truck driver has developed a nasty cataract in post, and the CGI plane was done completely within Flame from a cheaply bought CGI model off the internet. There was a lot of camera shake added in post as well.

    # vimeo.com/130046762 Uploaded 35 Plays 0 Comments
  3. Director: Paul Middleditch
    Prod Co: Plaza
    Agency: AJF Partnership

    I was both VFX supervisor and lead Flame Artist on this project. This ad involves roof replacement (it was shot in an empty warehouse with industrial ceilings), set cleanup, then creating and compositing in all the hologram elements, tracking, adding lighting effects. This was a job with little time and budget in online but the end result doesn't show it, in my opinion anyway. This was one spot in a large campaign that also involved the iSelectron, which I added some lighting and graphic treatment to as well.

    # vimeo.com/130046765 Uploaded 37 Plays 0 Comments
  4. Director: Danny Eastwood
    Prod Co: Pool Collective
    Agency: Havas

    I was heavily involved in the planning of this job, from initial brief right through to the final online. There was a lot of discussion on how to achieve the barrels opening up without resorting to CGI. In the end, it was decided on a blend of stop motion and live action. There was an incredibly clever rig, with each individual stave hinged and connected. Then a slow process of opening up the barrel in stop motion was undertaken. We also shot the rings of the barrel dropping in real time. In post, there was rig removal, the smoothing out of the stop motion (de-wobbling the staves), adding dust when the rings snap, adding lighting and atmosphere, removal of reflections in the bottle as well as colour grading in Flame.

    # vimeo.com/130058775 Uploaded 52 Plays 0 Comments
  5. Director: Paul Middleditch
    Prod Co: Plaza
    Agency: Whybin TBWA

    I was Flame Artist and gave advice pre-shoot on how to achieve this. Paul did not want to spend a fortune on CGI so we decided to go with practical effects. Several rock slides and rocks tumbling were shot on scaled down sets. These were keyed out and added to the plates. In post, rocks splitting, dust, break off stones and shadows were all added. There was one composite of 3 boulders that needed to be done in CGI as we needed exact control of how and where they would land. The back of the window was blacked out (due to the rock) in post, license plates were changed and dust was added to the rock as it travelled in the back of the ute.

    # vimeo.com/130046759 Uploaded 12 Plays 0 Comments

Adam Archer VFX

Adam Archer

The following are TVCs that I have been either the lead or sole VFX artist on. In some cases I was also VFX supervisor.

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