What I really love about this project is the fact that developing the idea for this spot was a really great dialogue and process with our client from »Weser Kurier«, a german Newspaper located in Bremen.
And the Idea was simple. Let's beat companies like Apple, Sony, Samsung etc. with their own weapons. Every digital gadget they create has to be faster, slimmer and lighter - and they tag every new feature. So we decided to be the first ones to tag a newspaper's features. I must admit, in comparison to its digital competitors the »Weser Kurier« performs very well.