Hola, my name is Jorge Rolando Canedo Estrada (Jr.canest) and this is my reel.
I made my first reel back in 2009, and that’s a long time ago. This reel is a journey through some of my favourite projects since, dancing to the rhythm of DeVotchKa’s “The Clockwise Witness”. Enjoy!
How are the world’s top 500 richest people doing today?
Bloomberg continuously tracks the wealth of each one of them and feeds the data into our system.
On each day, at market closure (6:15pm NY), Algo autonomously creates a video highlighting the billionaire who gained or lost more money on that day, together with the relative performance of its sector and its country of origin so far, together with a recap of the other billionaires who gained or lost the most on that day.
The video is posted each day on all Bloomberg social channels (Facebook, Twitter and Instagram) where it reached more than 800K views in the first two weeks of the campaign being live (with no media buying).
This is our latest project made with Algo, our managed service where a top notch team of humans designs your video strategy, and a cloud-based video robot creates automated, data-driven videos at scale. algo.tv
VIDEO BOT: Algo
DIRECTION: Luca Gonnelli
DESIGN: Ilenia Notarangelo
ANIMATION: Luca Gonnelli, Matteo Ruffinengo
CODING / R&D: Matteo Ruffinengo
DATA SCIENCE: Nima Farzaneh
CASE STUDY: Erika Sacco