As part of a website refresh, the charity Breakthrough Breast Cancer has made a bid to shift content focus away from text and into video; more specifically - animation.

In partnership with Casual Films, the charity will look to replace much of the text content on their ‘About Us’ section of their site with a beautiful four minute animation detailing everything from their foundations as a charity to how they aim to support breast cancer sufferers day-to-day.

Animated using the wonderful illustrations of Eleni Kalorkoti (http://elenikalorkoti.com)

Featured here on Creative Boom - http://creativeboom.co.uk/news/breast-cancer-charity-uses-animation-to-tell-its-emotional-story

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