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The aim with this set of ID's and Promo toolkit was to launch a brand refresh of Space that would re-position for broader appeal, especially to a female audience. The past look and feel of Space is quite dark and clearly directed at young men. The intention with these was to keep things mysterious and sci-fi, but light-filled and colourful, and with one foot firmly planted in the real world. The IDs are meant to 'surprise and delight' viewers with the unexpected wonder that exists in the real world all around us.

For more information and behind the scenes process, check the project page on our site here: tendril.ca/#!/Project/space

Client:
Bell Media Space Channel

Client CD:
Mike Stanley

Production Company:
Tendril

Creative Directors:
Chris Bahry and Alexandre Torres

Executive Producer:
Kate Bate

Producers:
Anne Deslauriers, Leah Wesolowski

Music and Sound Design:
John Black of CypherAudio

"Neon Spider":

Editor:
Steve Manz

Concept Art:
Rodolfo Perisse Rocha

Art Direction:
Alexandre Torres, Leo Mateus

Modeling:
Victor Hugo Dias de Sousa, Marcelo Alves de Souza

Additional Modeling:
Vini Nascimento

Rigging:
Clovis Gay

Animation and Web Dynamics:
Marcin Porebski

Look Dev, Lighting, Textures, and Render:
Marcelo Alves de Souza

Technical Director:
Ben Pilgrim and Marcin Porebski

Compositing:
Chris Bahry

"Space Projector":

Art Direction:
Alexandre Torres, Chris Bahry
Modelling and Design:
Alexandre Torres, Vini Nascimento, Rowan Simpson, Marcin Porebski, Christian Hecht

Technical Director:
Ben Pilgrim

Animation:
Marcin Porebski

Lighting, Render, Textures:
Brad Husband
ParticleFX / UI / Hologram:
Gabriel Rocha

Decal Textures:
Steven Hollman

Compositing:
Brad Husband, Chris Bahry

Editor:
Steve Manz

"Space Eggs":

Art Direction:
Chris Bahry, Leo Mateus

Look Dev, Animation, Rigging, FX:
Will Sharkey

Textures:
Will Sharkey, Alasgar Hasanov

Lighting, Render:
Alasgar Hasanov

Compositing:
Alasgar Hasanov, Chris Bahry

Editor:
Steve Manz

"Iron Pink and Blue":

Live Action and Art Direction:
Chris Bahry and Leo Mateus

Compositing:
Chris Bahry and Leo Mateus

Editor:
Jackie Roda

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