I was invited by my friends at Tendril to co-direct and design the animations for a series of seven spots for U.S. Cellular. This extensive campaign was developed in two phases during late 2011 and early 2012 in Toronto.
The idea behind the spots was to capture a series of 'testimonial' style moments and then spice them up with playful animated elements. In some cases the animated elements correspond directly to what is being said, and in others they more generally underline the benefits of USCellular's rewards program.
We had a lot of fun exploring different possibilities for each spot and tried to give each a different flavour. Although all the animated elements are CG, we wanted them to have hand-made charm. We eventually got what we wanted by establishing a palette that consisted of everyday materials like cardboard, construction paper, balsa wood, balloons, plasticine, string, and wire. On the animation end, we created stop-motion feeling for some shots by animating on two's and in a few places creating and swapping unique 3D geometry for each frame of animation—a kind of 3D simulated claymation.
Client: US Cellular
Agency: Publicis & Hal Riney
Agency CD/AD: Rich North
Agency CD/CW: Adam Koppel
Agency Executive Producer: Debbie Chin
Production Company: Blacklist
Executive Producer: Andrew Linsk
Producer: Alexander Unick
Live Action Production Company: Park Pictures
Live Action Director: Chris Wilcha
Executive Producer: Jackie Kelman Bisbee, Dinah Rodriquez
Producer: Nina Shiffman
Animation Director: Tendril
Creative Directors: Chris Bahry, Daniel Pommella, Alexandre Torres
Executive Producer: Kate Bate
Producer: Anne Deslauriers
Art Director: Daniel Pommella
Designers: Vitor Cervi, Luis Guillherme, Joao Lavieri, Vini Nascimento, Daniel Pommella, Luciano Pommella, Andrew Vucko
Lighting & Rendering: Brad Husband
Modeling: Luis Guillherme, Ben Pilgrim, Luciano Pommella, Marcin Porebski, Andrew Vucko, Natan Zuanaci
3D Animation: Luis Guillherme, Kim Leow, Vini Nascimento, Ben Pilgrim, Marcin Porebski
2D Animation: Daniel Luna, Leo Mateus
Compositors: Chris Bahry, Brad Husband
Editors: Justin Trovato, Luc Giddens of Cosmo Street
Cosmo Street Executive Producer: Jerry Sukys
Finishing: Mark Leiss of Arsenal FX
Arsenal FX Producer: Sabira Khan
We were charged with the concept of bringing a community to life through the visual works of one muralist. After collaborating on the storytelling abilities within a 30 second time frame, we decided we would shoot all the live action plates and paint the entire contents of the mural frame by frame. 15 days, 250 paintings, and 25 coffee runs later, we had a living mural.
30 sec spot produced by Digital Kitchen NY.
Directors: Bryce Wymer and Rama Allen.
Designers: Bryce Wymer and Rama Allen.
Editor: Ryan McKenna.
Executive Producer: Abbe Daniel.
Senior Producer: Danielle Amaral.
Line Producer: Dawn Rose.
VFX Supervisor: Arman Matin and Josh Laurence
Lead Compositor: Josh Laurence
Artists Bryce Wymer Augenblick Studios, Matt Morris, Isaac Orloff, Michael Marsicano, Soo Jin Chung, Chris Carboni, Zack Mason.
DP: Martin Ahlgren.
Animators: Bryce Wymer, Chris Carboni, Augenblick Studios
Production Coordinator: Bobby McDonald
Internal Cut Music: Dirty Little Jazz Ditty by Take
Jose gets "smart" with this five-spot campaign for BBDO Berlin. For our very first co-production with our friends at Film Deluxe, we are very proud to showcase the work of Shilo co-founder and director Jose Gomez for BBDO Berlin and the phenomenal smart vehicles from Daimler AG. Over the past several months, Jose has directed five spots for the smart campaign. The "A Big Idea" campaign ads from BBDO Berlin creative director Ton Hollander and his colleagues focus on the new smart fortwo vehicle that recently arrived at smart center dealerships worldwide. Each spot presents an important quandary many people face, and uses clever copy to position the smart fortwo as the ideal solution. To interest a wide range of viewers within the narratives, the spots' simple style features engaging animated characters coming to life on live-action city walls. At the end of each one, the location-based stop-motion background cinematography finds a smart fortwo.
Project Title: smart fortwo "A big idea" campaign
Spot Lengths: 5 x :30
Debut Dates: February/March 2011
More Info: http://bit.ly/JGsmart
Client: Daimler AG smart
Advertising Agency: BBDO Berlin GmbH
Creators: T. Bazarkaya, T. Hollander, D. Mously, J. Ringena, W. Schneider, A. Fruscella
Consultants: D. Spakowski, S. Schlosser, J. Oelckers, G. Demir
Agency Executive Producer: Silke Rochow
Co-Production Company: Film Deluxe Berlin
Producers: Stephan Pauly, Katharina Strauss
Executive Producer: Glenn Bernstein
Director: Jose Gomez
Co-Production Company: Shilo
Associate Creative Director: Tom Green
Director of Photography: Daniel Ortega
Editor: Josh Bodnar
Character Designer: Ken G. Lee
Animation Director: Brian Covalt
Cell Animation: Max Keane, Melvina Wong, Katherine Morris
Compositing: Tom Green, Nathan Davies, Stephanie Corda, Garrett Marks
Compositing Assistants: Gary Jones, Steven Galvez
VFX Artist: Tim Turner
Storyboard Artist: Mark Pacella
Assistant Editors: Zach Vandlik, Garrett Marks, Chris Halmo
Line Producer: Jeremy Yaches
Development Producer: Sheina Dao
Senior Producer: Hilary Wright
Head of Production: Julie Shevac
Executive Producer: Arthur Portnoy
Finishing Company: Company 3
Flame Artist: Randie Swanberg
Color Correction: Tom Poole, Sean Coleman
Sound Studio: Studio Funk Berlin
Composer: Audioforce Berlin
I Dreamt of Flying 'I Dreamt of Flying' is a mixed media documentary, combining hand-drawn illustration with archive material. The piece focuses on the crews of Bomber Command who sacrificed their lives in the skies to help end World War II, and illustrates the distinct contrasts between the heroic and romanticised perceptions of the R.A.F, and the brutal and terrifying realities so many young airmen faced night after night. The film is a tribute to those men who risked their lives and to my grandfather; an RAF tail-gunner 1943-44.
Written, drawn, animated and directed by Alex Bland
Awards and Screenings:
*Winner of 'Best Imaginative Response to War Award' - Imperial War Museum Film Competition (2008).
*Runner Up, Documentary Award - Soho Rushes (2008).
*Selected for 'New British Talent' touring programme - onedotzero (2008-2009).