We got an unforgettable glimpse inside the Diddy-Industrial Complex recently, when we tagged along with stylist Derek Roche as he prepped for the new Sean John billboard in Times Square. Raised in the small town of Goldsboro, North Carolina, the New York-based Roche has been the sartorial engine behind the style icon for several years. As we saw the amount of love, sweat and tears that lead up to capturing that image of Mr. Combs shot by Mark Seliger, we were struck by how many talented people go into the making of that one moment. Can’t stop, won’t stop!

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CREDITS

Director
Little Marvin

Director of Photography
Timur Civan

Editor
Thomas Wong

Concept
Fataah Dihaan

Song
DJ Center

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Arcade44.tv

Arcade44 is a channelzine dedicated to bringing you inside the lives of the people shaping pop culture. Video editorials on music, style, film, art, and nightlife.

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