1. Arcade Content's Zandi Tisani directed 'Show Them' for Superbalist. The world is watching so give them something to talk about. See more of Zandi's work at arcadecontent.tv/south-african-director/zandi-tisani/.

    # vimeo.com/267560995 Uploaded 701 Plays 0 Comments
  2. Arcade Content’s Kyle Lewis directed 'Mr Madumane (Big $pendah)', Cassper Nyovest’s new music video. Cassper’s biting lyrics and Kyle’s playful imagery combine to mock materialism and people who have to spend money to earn respect.

    Produced with the King James Group, 'Mr Madumane (Big $pendah)' formed part of a collaboration with financial services provider Sanlam for their Conspicuous Saving campaign during National Savings Month. The campaign challenged Cassper and model Pearl Thusi to live frugally for July, to encourage their fans to embrace a future that is low on debt and high on savings.

    View more of Kyle’s brand films and music videos at arcadecontent.tv/south-african-director/kyle-lewis/.

    # vimeo.com/205896663 Uploaded 3,078 Plays 1 Comment
  3. Arcade Content’s Kyle Lewis directed 'Bad Hair,' Nasty C’s epic 14-minute music video that topped the Apple Music video charts in South Africa for the week of its release.

    Apple Music featured the music video in France, Germany, the UK and the US, something that almost never happens to African videos. Apple Music hailed its “audacious visuals,” describing it as “epic” and “stunning.”

    'Bad Hair' was also featured on leading production company trades Shots and Promo News, who hailed it “a very stylish and envelope-pushing treatment” with “sumptuous visuals.”

    The music video includes three songs from the four-time Metro FM winner’s 'Bad Hair Extensions' album: 'Don’t Do It,' 'Phases' and 'Good Girls and Snapchat Hoes.'

    “Nasty C approached me to direct a film featuring three of his songs, that would make a statement,” says Kyle. “It’s an art piece about his own journey of breaking free and becoming a man, with the three sections representing the past, present and future respectively. Visually, the films move further and further away from the initial renaissance styling, as a visual metaphor for breaking way from the ideals of the past and becoming true to yourself. As surreal as it gets, I tried to keep it as real and visceral as possible, which is what I got from Nasty’s music.“

    CREDITS
    Title: 'Bad Hair'
    Artist: Nasty C
    Record Label: Mabala Noise
    Production company: Arcade Content
    Director: Kyle Lewis
    Producer: William Nicholson
    DOP: Pierre De Villiers
    Styling & Make Up: Kaley Meyer
    Art Director: Bianca Prinsloo
    Editor: Stephen Du Plessis
    VFX: Blake Prinsloo
    Additional Music: Tapiwa Musvosvi
    DiT & Camera Technician: Karl Schmidt

    # vimeo.com/210614369 Uploaded 5,644 Plays 3 Comments

Arcade Content

Egg Films PRO

Arcade Content is a multi-award-winning division of Egg Films that produces branded content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos, documentaries and more. Arcade represents directors…


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Arcade Content is a multi-award-winning division of Egg Films that produces branded content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos, documentaries and more. Arcade represents directors Lebogang Rasethaba, Kyle Lewis and Zandi Tisani.

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