"Diamond Hard is an audiovisual story about true strength and resilience. Appropriately, this is the first release for which I both produced the music and directed the video on my own, marking an important milestone in my journey as an artist.” ~ Kerli

As with the videos from her earlier singles this year (“Feral Hearts” and “Blossom”), the video for “Diamond Hard” is heavily influenced by the nine months Kerli spent in the Estonian forest reconnecting with her roots and her native homeland’s rich culture. Filmed in the town of Loksa, just 50 km north of Tallinn, the imagery within the video alludes to a battle of light vs. dark over a person’s inner spirit and pulls from Estonian folklore and mythology to tell the tale.

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