Artistry Imagination

Stemming out of our first collaboration with Cartoon Network, we directed this spot featuring the young and talented Elijah performing his original rap. Really, Elijah made this super easy - once everybody saw him at auditions, we knew we had our star. Directing isn’t just about giving people orders; it’s as much about finding the right people and letting them do their thing.

Even though we were making this piece for a primarily younger audience, we shot, directed, and produced this spot with a sophisticated tone. Kids are smart. They know what’s hip. We worked closely with Cartoon Network to animate some of their characters (like Scooby-Doo and Shaggy) in our own original way. By bringing them to life within Elijah’s world, they served as an extension of his imagination and a device to interact with. We also paid special attention to the typography and animation to bring a fresh new level of style into the piece.

Elijah’s rap was accompanied by original beats from our partner-in-crime, Darrin Weiner.

Check out behind the scenes and other fun stuff on wemakeitgood.com: wemakeitgood.com/article/live/Elijah

Credits:

Elijah Rap
Client: Cartoon Network

Director: Shilo
Production Company: Shilo
Creative Director: Andre Stringer
Associate Creative Director: Evan Dennis
Lead Design: Evan Dennis, Mitch Paone
Design: David Hill, Seth Ricart
Cel Animation: Stieg Retlin
Animation/ Compositing: David Hill, Jose Fuentes, Gerald Soto, Rick Maltwitz, Yussef Cole
Audio: Darrin Wiener
Editor: Nathan Caswell
Producer: Dexter Randazzo
Line Producer: Scott Lane
Executive Producer: Tracy Chandler

# vimeo.com/8766886 Uploaded 11.5K Plays 3 Comments

Artistry Imagination

Bryce Leonard

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