We created an online annual report to complement the printed book. The online annual focused on usability, functionality and allowed users to view information relevant to them. Shareholders could download specific sections rather than download the whole annual report. The 2012 online annual report fully took advantage of the digital medium and was engaging and dynamic. The use of videos, clear navigational elements and subtle transitional animations really helped bring the content to life.
They say it’s better to give than to receive, and we used our clients to test that theory. Our interactive Christmas card gave them the choice between giving and receiving, and no matter how they answered, we donated money to charity on their behalf. The paper cutout style is a contemporary take on retro stop motion films, and provides a tactile look so that clients would feel warm and fuzzy when their donation is revealed.
What happens when a mysterious snow covered bus drives through Huntington Beach, Santa Monica, Hollywood and other parts of Los Angeles, California? We had people use their facebook and twitter profiles to post and tweet messages to their friends encouraging them to get on the bus for a chance to win the ultimate winter vacation in the Alberta Rockies. Our little stunt had a lot of Californians 'Stoked for Snow'!
We wanted to arouse curiosity at a technology trade show for the newest Novatel release. Using QR codes in targeted print publications, and on hotel keys the convention was taking place in, we were successfully able to drive traffic to Novatel's booth the day of the trade show and create excitement around their latest product.