asics top impact line
animation, posters, magazine advertisment
we revisited our long-standing relationshop with dentsu inc of japan, with a 60 second animation and a variety of graphic deisngers for print. the client, japanese sportswear giant asics wanted to incorporate leonardo da vinci's drawing 'the truvian man' into the campaign for their new sportswear range 'top line impact'. the visual is to adorn their outlets throughout japan, supplemented with serveral graphic designs for convention an internal use plus a print advertising campaign.
quayola, winner of the onedotzero and mtv bloom competition [mtvonedotzero.com] was hand picked as the perfect creator to undertake this mixed media campaign. his distinct and modern style married with his roman roots gave him the perfect sensibilities to integrate licensed artwork into a stunning set of outputs for asics.
onedotzero industries negotiated the famous leonardo da vinci image license and delivered all of the elements within 18 days of sign off from the agency in a very tight turnaround despite the time differences.
creative director: shane rj walter
producer: shane rj walter, sam pattinson
sound designer: autobam
animation assistant: dave penn
graphic assistant: nils porrmann
production assistant: jo shallow
additional drawings: mater
license material: getty images
agency: dentsu inc, osaka, japan
client: asics, japan
Projection mapping exhibition made for Despar 50th anniversary celebration at Centro Culturale S.Gaetano (Padova)
September 21~25, 2010
motion graphics: Tibor Fabian
sound design: Autobam
tech support: Circuitozero
Strata #2 consist in a film and site-specific installation focusing on french gothic art and architecture (Notre Dame, St. Eustache). Commissioned and co-produced by Arcadi for Nemo Festival, Paris (2008/9)
Sound: Mira Calix, Autobam
Photography: James Medcraft
Animation: Quayola, Labmeta
Custom Software: Pedro Mari
Producer: Elisa Scialpi, Julien Taib
Assistants: E. Parousi, Y. Mokhtarzateh, M. Gil, G. Gremigni
The term Strata defines a geological formation made of multiple layers of rock. Each one of these layers has its own individual characteristics and history, which combined produce beautiful and unique formations…
The Strata project consist in a series of films, prints and installations investigating improbable relationships between contemporary digital aesthetics and icons of classical art and architecture. Like in geological processes, layers belonging to different ages interact with one another producing new intriguing formations.