Channel AZURE

Our second commercial for Arla Foods, Denmark. The Ad film was shot completely using #GreenMatte.

Client: Arla Foods, Denmark
Brand: Apetina Paneer
Creative Agency: JCP NORDIC, Oslo - Norway
Production House: Azure Studio, Coimbatore - India
Concept: Paneer is a better alternative to meat.

Story: Sita and Gita are twins. Sita is a pure vegetarian while Gita can’t live without chicken even for a single day. One day Gita watches television to find that all the chicken in the country has gone for vacation and Gita feels shocked as if her world is going to end without eating chicken. On seeing Gita worried, Sita provides an alternative food source – Paneer. Gita tastes Paneer and feels amazed as if she has tasted the world’s best food. From then on Gita becomes a fan for Paneer.

Concept / Director:
Goutham Mithr

Director of Photography:

Editor / Colorist / Motion Graphics:
Rahul J (Do or Die Production)

Original Score:
Julio Kladniew

Sound Mix / SFX:
Stanley Xavier

Sushmita Ayyagari (Non-Sense Media)

Costume Designer:
Mehmed Settu

Makeup / Stylist:
Aarthi (Elle Makeover)

Script Writer (Narrative):
Chamma (Caliber Designs)

Voice Actors:
Sushmita Ayyagari

Assistant Director:
Harshad B Nambiar (Non-Sense Media)

Production Manager:
Aswin Shanmugam

Production Assistant:

Assistant Cinematographer:
Vijay Raj

Camera Assistants:

Lighting Assistants:

Behind the Scenes:
Karthick Raja

Dubbing Studio:
Studio 710

Shoot Location:
Azure Studio

Shot on Sony A7S with CP2 Lenses
Edited and Graded on Adobe Premiere Pro
Motion Graphics on Adobe After Effects

#adfilm #commercial #filmmaking #foodproduct #apetina #paneer #arlafoods #jcpnordic #azurestudio #nonsensemedia #doordieproduction #ellemakeover #denmark #oslo #norway #coimbatore #tamilnadu #india #sony #a7s #cp2 #compactprime #lens #adobe #adobepremierepro #adobeaftereffects #howto #filmmaking #chromascreen #greenscreen

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Channel AZURE

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