Creating the perfect mailshot goes far beyond choosing the colour scheme and font type. You need to think of everything from the size of paper you are using to the impression your content will make on recipients.
The idea of your mailshot is to get readers to take action, so you need to find a way to motivate them and get them excited about what it is you’re offering. From bullet pointing the benefits of your product to giving them a month’s free trial of your service, there are plenty of ways to get them to complete that all-important call to action.
Personalisation can go a long way in making your mailshot a success. Forget ‘Dear Sir / Madam’ – nobody does that any more. If you want people to pick up your mailshot and give it a read, you’ve got to address is to them personally. Make them feel like you really understand their needs and you’re much likely to achieve a conversion.
Finally, don’t forget to make your mailshot appealing. Bright colours, bold fonts and a great headline will help to ensure your mailshot gets read and doesn’t end up in the recycling bin!
Check out this infographic by Baker Goodchild for more information on how to create the ultimate mailshot:
Big data – it’s a term that’s being thrown around a lot in the world of business but what exactly does it mean?
Funnily enough, it’s actually a lot simpler than you may have thought. Big data basically refers to any form of data collection that is so large and complex that it becomes difficult to process using traditional data processing applications.
Big data can be collected from a wide range of sources including business transactions, social media, log data and emails. Businesses just have to be extra careful that they aren’t breaching their customers’ privacy or exploiting their data.
Today companies are using big data for all sorts of processes from fraud detection to research and development. It allows them to get a greater insight of their audience, which enables them to develop and deliver better products and services. If you think about it, it’s highly beneficial to all parties.
With so many benefits, you’d assume that everyone’s using big data but that doesn’t seem to be the case. At the moment only around 5% of businesses in the UK are making use of big data. The main reason why more aren’t is because they don’t understand how they can use it effectively.
Interested in big data and want to find out more about it? See this infographic by Baker Goodchild on The Age of Big Data.
Last year 82% of direct mail was opened and 48% of adults took action after receiving a piece of direct mail. These figures prove that it is still an effective form of advertising and thanks to integrated technologies like QR codes, PURLs, AdWords, Augmented Reality and NFC there is the opportunity to generate even higher returns on investment with direct mail.
Find out more by viewing this 'How companies can integrate technology with Direct Mail' infographic by Baker Goodchild: http://www.bakergoodchild.co.uk/infographics/details/19/the-age-of-big-data
For more information on direct mail marketing please visit: http://www.bakergoodchild.co.uk