Bad Ass Motion Graphics

  1. # vimeo.com/87654662 Uploaded 4,174 Plays / / 4 Comments Watch in Couch Mode
  2. Commissioned by Grey Canada, Johnny Kelly has created Clothing’, ‘Food’ and ‘Shelter’ for The Salvation Army for their 2013 Christmas Campaign. Each ad sees coins dropped into The Salvation Army kettle, making the initial darker scenes transform into optimistic scenarios.
    Created using stop motion animation, the beautifully-rigged characters and worlds highlight just a few coins can help change people’s lives, take people off the street and give them food, clothing and shelter.
    There is a stark contrast between the ‘before’ and ‘after’ scenes, and to make the transitions feel as immediate and straightforward as possible, the team used quick lighting changes, immediately shifting the colour from cold nighttime to warm daylight.
    Client: Salvation Army Canada
    Title: ‘Food’ ‘Clothing’ & ‘Shelter’
    Length: 3 x 15”
    Agency: Grey Canada
    Creative Team: James Ansley & Yusong Zhang
    Agency Producer: Sam Benson

    Production Company: Nexus
    Director: Johnny Kelly
    ECD: Chris O’Reilly
    Producer: Isobel Conroy
    Project Lead: Mark Davies
    Design & 2D Previs: Johnny Kelly
    Production Manager: Zoe Verrier-Stunt & Fernanda Garcia Lopez
    Director of Photography : Matthew Day
    Stop Frame Animators: Matthew Cooper & Gary Cureton
    Art Director: Andy Gent
    Post Production / Grade: Time-Based Arts
    Compositing: Rob Ward & Alasdair Brotherston
    Sound Design: Barnaby Templar @ Fonic

    # vimeo.com/79984883 Uploaded 6,269 Plays / / 8 Comments Watch in Couch Mode
  3. Fox asked us to create a special package to celebrate the beginning of the spring time in the northern hemisphere.
    With a clear channel concept "We want it or not, spring bursts into our lives. Simply comes and changes us. Almost without realizing it, brings out the best of us" and three very funny scripts we created a fresh package following the guidelines of Fox Life Worlwide, the brand image we developed a year ago.
    Meanwhile, here we welcome to autumn!

    Plenty
    Creative Director: Pablo Alfieri
    Art Director: Sebastian Curi
    Animation Director: Hernán Estevez
    ---
    Script: Natalia Español, Mariano Barreiro, Florencia Picco (Fox)
    2D & 3D Design: Guido Lambertini, Pablo Alfieri, Sebastian Curi & Nicolás Castro
    3D Modeling: Ago Carrera, Juan Martín Miyagi & Sebastian Curi
    2D Animation: Hernán Estevez, Matias Petroli, Sebastian Curi & Guido Lambertini
    3D Animation: Guido Lambertini, Matias Petroli & Sebastian Curi
    3D Lighting & Shading: Ago Carrera, Pablo Alfieri & Matias Mastrogiano
    3D Rendering: Agostina Carrera & Sebastian Curi
    Postproduction: Sebastian Curi
    Montage & Edition: Sebastian Curi
    Production: Inés Palmas
    Year: 2014

    Client: Fox International Channels
    Project: Fox Life Spring
    Directed by: Fox International Channels
    VP Global Branding & Creative: Florencia Picco
    Global Branding Director: Mariano Barreiro
    Global Art Director: Natalia Español

    # vimeo.com/89746368 Uploaded 23K Plays / / 46 Comments Watch in Couch Mode
  4. Project / My Role

    00:00 Intro / Everything
    00:10 Crosstown (Personal) / Everything
    00:14 Never Too Late (Personal) / Everything
    00:17 Play MG / Animation
    00:22 Monsanto / Illustration & Animation
    00:24 Mork (Personal) / Everything
    00:29 Spin (Personal) / Everything
    00:30 Son of Man / Illustration & Animation
    00:36 Horse (Personal) / Everything
    00:37 Bounce (Personal) / Everything
    00:38 Ransom Films / Everything except logo design
    00:41 Cave (Personal) / Everything
    00:43 The Story / Design & Animation
    00:46 Stylist Choice Awards / Design & Animation
    00:48 Autoloft (Personal) / Everything
    00:50 The Journey / Illustration & Animation
    00:54 TRU / Illustration & Animation
    00:57 PRM Logo / Design & Animation
    00:59 True & Better / Illustration & Animation
    1:00 (Personal) / Everything
    1:02 Compass / Everything except logo design
    1:03 Never Too Late (Personal) / Everything

    # vimeo.com/88591176 Uploaded 18.1K Plays / / 190 Comments Watch in Couch Mode
  5. TOMS charged us with telling their origin story. And tell we did!

    We used TOMS' word-of-mouth marketing strategy as inspiration for a story told by many voices. The script was read by TOMS employees that had been there from the beginning including, of course, Blake Mycoskie.

    TOMS didn't start with an idea for a shoe. In fact, it was the absence of the shoe that started it all...

    Client: TOMS
    Agency: Giant Ant
    Directed by Giant Ant
    Producer: Brant Cheetham
    Script: Jay Grandin, Leah Nelson
    Creative Direction: Jay Grandin, Leah Nelson
    Art Direction & Design: Lucas Brooking, Jay Grandin
    2D Animation Team: Jorge Canedo Estrada, Henrique Barone, Matt James, Shawn Hight, Nicholas Ferreira, Jay Grandin
    3D Animation Team: Jorge Canedo Estrada, Nicholas Ferreira
    Music & Sound FX: Ryland Haggis

    # vimeo.com/79833962 Uploaded 67.5K Plays / / 120 Comments Watch in Couch Mode

Bad Ass Motion Graphics

EJ Hassenfratz Plus

Inspirational motion graphics pieces that are just bad ass!

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Shout Box

  • Niels PRAYER

    Hi Bad Ass Motion Graphics crew :) !

    I'm Niels PRAYER, an FX Supervisor and creative director in Paris. I've released a new project that could interest you :
    vimeo.com/137184352

    That's a short sequence illustrating the concept of Identity within a 3D motion design animation. I really hope you will like it ! Thanks for your time and for watching my work !

    by Niels PRAYER

  • Simon Potvin-Goulet
  • MixCode

    This is our new work for Vivid Sydney 2015, hope you like it!
    vimeo.com/137129121

    by MixCode

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