Biking is not a picknick if you‘re sharing the road with a distracted driver. Sehsucht‘s
animation shows the dangers of texting while driving. Messaging on his phone, our car
driver doesn‘t pay attention to the traffic lights and oversees a pedestrian at a crossing.
Distracted by the messages, he drives incautiously and runs into a young woman riding
her bike. He calls an ambulance to take care of her injuries. In a parallel world in which the
car driver does not text and drive he travels safely around the world. Our message is clear:
Save a Life. Don‘t Text and Drive!
The 3D animation is set in a very graphical, cubistic world. The style is defined through
geometric shapes and a warm colour palette.
C r e d i t s
Production: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Direction: Mate Steinforth
Lead Artist: Helge Kiehl
2D/3D Artists: Helen Hyung Choi, Dominic Eise, Remo Gambacciani, Mette Ilene Holmriis,
Alexander Walker, David Weidemann, Christian Zschunke
Styleframes: Mate Steinforth, Ronny Schmidt
Producers: Lars Wagner, Christina Geller
Music: Von Sallwitz Sound Architecture
To set the stage and establish the tone for Starz new hard-hitting drama POWER, the show’s creators encouraged Leviathan to hold nothing back when designing the show’s main titles. “Big Rich Town”, the new track from the show’s executive producer 50 Cent, accompanies the lush, black-and-white visuals of the main titles, which leverage a split-screen mirror effect to hint at the story’s duality. High-contrast cinematography draws viewers into New York City, symbols of wealth and crime and close-up visions of boldness and flawless beauty.
Matt Daly - Chief Scientist
Jason White - Executive Creative Director
Chad Hutson - Executive Producer
Bradon Webb - Creative Director
Stephen Fuller - Co-Director
Adam Santelli - Director of Photography
Ellen Schopler - Producer
Michelle Breger - Line Producer
Larry Lundy - Art Department & Props
Mike LaHood - Editor
Chris Beers - 2D Animation, color correction & composite
David Brodeur - 2D Design & Animation
Gareth Fewel - 2D Design
Starz - Power
David Knoller - Executive Producer
Courtney Kemp Agboh - Executive Producer
Cindy Kerber - Co-Producer
Canal Decasa is the fourth channel LUMBRE has tackled for Spain’s Chello Multicanal. You can check out what we did for Sol Musica, Canal Cocina and XTRM on our website and social media networks.
Canal Decasa is the first and only lifestyle channel on pay television in Spain and is dedicated to the finest in décor, beauty, fashion, health and leisure.
We spent a year working on Spanish broadcast design using a wide variety of techniques and styles. We re-imagined Sol Musica in 2D cell animation, but felt that live action with vector graphics better reflected Canal Cocina. XTRM called for hyper-realistic 3D and now we are throwing photo collage into the mix with Canal Decasa. We love the challenge and feel pretty confident that Chello Multicanal will run out of channels before we run out of styles and techniques. It’s your move Chello.
We are happy to share that these channels are already gaining recognition. Two of them have won 2 Golds and 2
Silvers at Promax BDA Africa (they are broadcast via satellite there) including a first-time-in-the-history-of-this-event Gold and Silver in the Best Channel of the year category.
To be honest – the idea for »Traveling Lights« came to us by accident. We were fooling around with geometric objects while developing a logo design. We liked the idea of combining simple shapes and then creating a completely new context, only by excluding intersecting shape areas. In our case – a circle and a triangle became the snowy top of a mountain in front of the sun. With this picture in mind we started developing a minimalistic world, brought to life by the use of ambient noise and a haunting minimalistic score.
Take a moment and lose yourself in the abstract realism of this world.