This presentation was an experiment. My first attempt at a Pecha Kecha style (20/20/20) presentation. This panel was the perfect setting. New Media Marketing was the focus of the panel, but I took the broader perspective to outline how the conversation is the essential core of economic development marketing (any marketing of course) new or old media. Unfortunately, this was not recorded live to capture the audience background. They got a kick out of watching me struggle to keep pace with the movement dictated by Pecha Kecha. Marketing Panel at the IEDC Conference 2012, Houston, TX Enjoy. Then, share a thought.
At 50 years old, the Business Retention and Expansion (BR|E) process is showing its age. Times have changed. Today’s global business environment is significantly different than the regional market battles of the 60s which gave birth to BR|E. Tweaking the process does little to improve results if heading down the wrong path.
Three critical shifts have occurred in BR|E in the last 15 years. The economic development professionals who have not kept pace with these changes are finding it more and more difficult to produce results with their programs.
Building relationship with our key clients is still vitally important. In fact, the dynamics of a global make these relationships even more important.
This Blane, Canada Ltd. webinar focused on 3 dramatic changes - Portfolio, Business Content, and Outputs w/Impact - that have occurred in BR|E program design pioneered by Blane, Canada's Synchronist Suite software.