Behind The Brand

  1. Back in 2015, I had the pleasure of working with Oyster Magazine to Direct the 'We Are The Makers' series for the iconic Strand Arcade; an iconic mainstay of Sydney retail that champions Australian craft and design.

    Among the many brands that I worked with, Artisan Shoemaker Andrew McDonald made a lasting impression, with his incredible product producing a tactile and visceral quality that I found incredibly inspiring.

    "Odyssey" delves into the mind and creativity of Andrew to showcase an interwoven tapestry of stories. Each story represents a narrative that will only see its subject reach their destiny with the help of McDonald's craft and product. He is inspired by them, and his work completes them.

    A stellar cast, including Astrid Holler (who has worked with the likes of Burberry Prorsum, Marni, Dries Van Noten, Lanvin, and famously opened for Alexander Wang at NYFW) each provide scenes with different values that each represent Andrew's core brand values.

    Produced by In The Thicket, and with Creative skills of Sean Gaji, and the amazing work of DOP Andrew Buckley, I am excited to share this body of work that makes a foray into Fashion Film with a TVC/Short Film approach and sensibility.

    Director: Lester Jones
    Made in conjunction with/for Andrew McDonald.
    Produced with In The Thicket Productions.
    Written By: Lester Jones and Sean Gaji
    Edited By: Lester Jones/Charlie Wheeler
    DOP/Colourist: Andrew Buckley

    The Icon: Astrid Holler
    Wearing: Dress by Marc LeBihan, and necklace by Aleksandr Manamis, courtesy of Utopia Store, Sydney

    The Dancer: Paul Walker
    Wearing: Alxander Manamix, courtesy of Utopia Store, Sydney

    The Lovers: Sarah Carter and Nikolai Carter
    She wears: Shirt from Rollas, and Jeans from Neuw Denim
    He wears: Shirt, jacket and Jeans from Neuw Denim

    The Adventurer: Hareth Tayem
    He wears: Neuw Denim and Rollas
    Drone Photography: Cam Batten, Axis Aerial Works

    Stylist: Nadene Duncan
    Hair/Make Up: Rachel Sophie/Ali Robertson

    Gaffer: Jay McNeill
    Best Boy: Avi Michael
    Grip: David Griffiths
    1st AC: Dylan Jeffrey
    Camera Assistant: Matt Floyd

    Production Assistant: Zac Warnerford

    Sound Design: Todd Falusi, Sound Reservoir
    Narrator: Terry Serio
    Location Sound Recording: Nathan Codner

    Thanks to: Cinoptix, Sean Gaji, Andrew McDonald, Frank Hua at Utopia, IMG, Kurringai UTS, NSW National Parks, Sydney Prop Specialists.

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  2. The latest name to open their doors for my Behind the Brand interview series is the innovative Sydney label 'Song for the Mute'.

    The high end label have made a big name for themselves in a short period of time as their stylised high-quality product has become a staple for many celebrities around the world, and it seems that there is as much texture to the brand's story as their is to their garments.

    With a passionate approach to textile development and manufacturing everything within the brand is about challenging the norm and pushing the boundaries.

    Enough from me though - the brand's founders Melvin and Lyna can take you through the rest of the story by pressing play!

    A big thanks to Ben setting this up, and to Adam for his help.

    Model; Thomas, Chadwicks
    Camera: Canon 5D Mk iii
    Lenses: Canon 35mm L, Canon 24-70mm L
    Process: 1080p Magic Lantern RAW, Davinci Resolve, Adobe Premiere CC

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Behind The Brand

Lester Jones Plus

Behind The Brand is a series of interviews by Lester Jones allowing brands to tell their story in their own words.

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