Boon is the type of brand that makes you want to have kids, just so you can buy their stuff. It's fun, it's playful, it's designer-ey. And so when they told us they wanted a series of product videos that had fun with their vibrant, sassy style, we said in a serious tone... 'Sure. Of course.' and then secretly jumped up and down with excitement on the other end of the phone.

Here is a sizzle reel that shows off a selection of their feeding products. Have you ever seen babies have this much fun with merch?

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